Size, segment and plan accounts - leveraging unique data sets and our healthcare-specific data engine
A company with a strong targeting program should cover 80% of the market by targeting only 40%-50% of the accounts
Building a Sustainable Targeting Capability in Medical Device Companies, ZS Associates
Ensure sales and marketing are sync'ed
Our new Salesforce integration ensures that any new targeting criteria, report templates and latest corporate presentation decks are in-sync between marketing and sales. Sales professionals never again need to dig through dozens of outdated sales decks to find the latest, or manually research online to find new prospects . Marketing teams never again have to dread sales going into the field with outdated materials, or sending sales leads in spreadsheets, never to have them even opened. Compliance can rest easy knowing that the best, most recent deck is only a click away.