Use Email in MedTech Marketing With 6 Easy Steps

Let's start with a short quiz.

​In which of the following scenarios should you incorporate email as part of your marketing strategy?

• Supporting a hospital's efforts to build awareness for your surgical equipment among community doctors after the sale
• Educating surgeons on the latest data on morbidity and length of stay for your company's high-tech surgical assistance tool 
• Exposing physicians to a brand new device or implant that your company is launching
• Following up with a group of radiologists you met at a trade show who wanted to learn more about your latest digital imaging machine
• Convincing an independent physician to adopt your electronic health record or back-office billing app
• All of the above

Email prospecting is one of the most effective ways to get in front of your potential customers. In fact, we believe it's possible to leverage email in all the above scenarios!  

One of the biggest challenges in selling to hospitals and physicians is reaching the "right"person. The elusive person you are trying to reach is someone who understands the value your product can deliver for their patients, their employees, their organization (or whoever the end user or beneficiary may be for your scenario) AND can make a buying decision.

Email is a great way to help your organization identify and engage that  "right" person. You could be using email to ask for a referral to that right person or if you already know who the right person is, then engaging directly by email is an efficient way for that prospect to get to know you in small, incremental steps. 

Getting started in incorporating email into your sales and marketing processes isn't hard and doesn't have to be expensive or time-consuming.

We've put together six best practices which are applicable if you are already a seasoned email marketer or if you are new to using email in developing prospects and cultivating relationships.

Here's a quick re-cap on how to get started using email in your MedTech / HealthTech sales and marketing process:

1. Segment Smartly
2. Tools of the Trade
3. Content Matters
4. Call to Action
5. Confirm and Follow-up
6. Track and Test

Getting Started with Email Campaigns

​Carevoyance can support you throughout the entire process and help you set up and execute your next marketing campaign. If you are ready to get started incorporating emails, then dig deeper and learn how one of our clients incorporated email as part of a post-sale referral program.

Get the case study