Medical innovations have accelerated worldwide due to the COVID-19 pandemic. According to a study on NCBI, the process is normally costly and time-consuming due to factors like regulatory approvals, clinical trial testing, and conflicts among stakeholders. However, the pandemic has caused a shift in priorities, putting health first and profit second. This has resulted in various innovations, from the use of drones for medical supply delivery to everything under telehealth.
But because of the rapid innovations and restrictive rules, it may be difficult to make your products stand out. Since people are spending more time indoors, the way to do it is to market your innovations digitally.