Whether it’s good or bad, industry news does impact how you approach sales meetings with prospects. Because so much is happening in healthcare, each day can look different, however; it’s still important to be up-to-date on how the industry is changing and evolving so that you can be relevant to your audience that is likely needing to react to the next big story.

Connecting medical devices to healthcare provider networks can result in better patient experiences, increased data accuracy, better management of prescription administration, lower costs, and improved outcomes. There’s a significant challenge that comes along with all those benefits, however. An expanded network of MedTech, including Internet of Things (IoT) technology and patient monitoring devices both inside and outside the hospital, can create a risk to healthcare cybersecurity. 

You have a great product and your customers are happy. Doctors, nurses, the hospital staff, and even your competitors are telling you that your product or service is making a difference. You already know that testimonials are integral to the healthcare sales process. You’ve asked your physicians and other stakeholders who have interacted with the product to write a review, but all you hear is crickets. 

How do you actually get someone to sit down and write a solid review? You never get something for nothing as the saying goes. Follow these steps to get the review you want in the timeframe you need.

Amazon has long been diversifying its interests, so it’s not a big surprise they’ve stepped into the world of healthcare. In addition to their other initiatives, Amazon has made some new announcements about their partnership with Berkshire-Hathaway and JP Morgan -- we still don’t know much, except for a name, Haven, and that it will be focusing on their own employees first, and working with data, primary care, and insurance to reduce costs and innovate within the space.

After years of disrupting and transforming other industries, it’s now healthcare’s turn to be ambitiously re-envisioned. Thus far, Amazon has touched many aspects and elements of the trillion-dollar industry. So, what does this mean for medical technology and the ultimate future of healthcare and its data?

Let’s explore how Amazon is changing the way technology and medicine intersect.

​How many times do you research a product and look to the reviews for feedback? How many times have customer testimonials affected your decision to seek a provider or purchase a healthcare product or service? Customer testimonials impact purchasing decisions and are important resources when evaluating the overall consumer experience. 

​Search engine optimization (SEO) is a process that can be mastered. A decade ago, many of the wealthier companies paid to ensure their sites came out on top. Today, search engines favor more organic approaches. Brands that do not understand the importance of SEO lose out on valuable business and relationships.

As a medical marketing professional, how does SEO help us in the healthcare realm? Implementing the right SEO tactics, or following guidelines to ensure a site is found, can help healthcare professionals acquire skill sets, attract leads, guide consumer research, and come out on top.

Increased usage of smartphones and health apps in the United States has allowed healthcare facilities and providers easier access to communications and up-to-the-minute access to treatment plans. At the same time, American consumers are experiencing greater healthcare data breaches than ever before. In fact, according to the HIPPA Journal, more than twice the number of healthcare records were exposed during 2018 than in the previous year. That’s over thirteen million healthcare records!

There has been a growing concern from consumers in the United States about the current standing of healthcare privacy and security. Last year, Aetna evaluated the responses of 1,000 consumers and 400 physicians to several questions regarding preferences toward healthcare. The company presented the data in its Inaugural Health Ambitions Study, which concluded that patient privacy and security were more concerning to consumers than the cost of healthcare.

Technology continues to embed itself further into our everyday lives. If anything the healthcare industry has been slower to adopt and fully integrate all the technology touchpoints we have in the rest of our lives. However, the healthcare industry continues to invest in technology to place orders, document encounters, write prescriptions, submit claims, and communicate among care team.

​You have a steady stream of business flowing, but in the dynamic world of MedTech products, you know that business can change at a moment’s notice. Knowing how to increase demand for one’s product and earn new business is extremely important.