​When you market solutions and services to the healthcare industry, it’s easy to pick up a lot of terminology that you may even use in your marketing content, but have you ever wondered what those acronyms your healthcare clients use in their everyday conversations really mean?  

CPT code is a prime example. You may have seen “CPT” if your solution involves a part of the medical billing procedure — or you may have noticed it on your own medical bills, or Explanation of Benefits statement. ​

​If you’re like most busy healthcare marketers, it can be a challenge to stay on top of news and trends that help keep your campaigns and messaging perfectly on point. Fortunately, you don’t have to go it alone.

​Here are nine healthcare marketing blogs to follow, whether you’re looking for how-to’s, tips, industry insights, or just inspiration to help you move past writer’s block.

After you have had a chance to review our list of best content, be sure to leave a comment with your favorite healthcare or marketing blog that didn't make our list.

It seems like almost every large MedTech company has climbed on the big data bandwagon in an effort to drive more effective and targeted marketing to physicians and sales activities.

Big data for precise targeting is, in fact, one of the most powerful tools in the arsenal of both marketing and sales teams when they have access to it and know how to mine, analyze, and use it.
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However, there are a number of challenges and inequities that separate the organizations that can track a direct, positive correlation between use of data and increased sales from the ones that can’t or don’t leverage this kind of data and analytics for more accurate targeting, such as:

Big data and its powerful insights could make all the difference in your strategy and approach to healthcare sales and marketing. However, big data is as complex as it is intricate, and many find it overwhelming or have no idea where to start. That doesn’t mean you have to be a data scientist to harness big data and reveal opportunities in your market. 

​As a sales and marketing professional in the healthcare industry, you probably already have some connection to big data, but it may not be doing all that it can for you.
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Big data is an essential part of growth. In fact, 53 percent of companies that rated themselves as effective users of analytics were deemed to be fast growers. While that demonstrates the correlation, the survey, conducted and published by McKinsey Insights, also revealed that 57 percent of organizations rated themselves as ineffective at analytics.

Artificial Intelligence (AI) isn’t a buzzword or the plot of a sci-fi movie. It’s actually revolutionizing sales and marketing in every industry, including healthcare. While there are lots of AI solutions to streamline the buyer’s journey and automate campaigns, you’ll want to choose a tool you know has the features that will make a difference in your workflow.
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This isn’t a question of should you embrace AI but rather how to embrace AI. There is also the need to strike the right balance of science and human touch points that will propel your prospect to convert. Let’s explore how AI is changing the healthcare marketplace.

The sales process is increasingly complex for customers and suppliers in many industries, including medical sales. Mapping your sales cycle accurately can help simplify the sales process and shorten the sales cycle for your sales team and your customers.

How complicated has the process become? Here are some eye-opening, assumption-challenging statistics:

• The average number of people involved in B2B solutions purchases has increased from 5.4 two years ago to 6.8 today
• 65 percent of customers report that they spent as much time just getting ready to speak with a sales rep as they had expected to need for the entire purchase
• Suppliers that make buying easier are 62 percent likelier to win a high-quality sale
• Cumulative customer feedback data showed that an 18 percent decrease in purchase ease equated to a 50 percent increase in purchase regret

The following aims to provide your sales and marketing teams with a good road map for simplifying and abbreviating the medical sales cycle by properly mapping it for your company and your products.