Build a Digital Healthcare Marketing Campaign in 5 Steps

We've all seen the billboards, lining the highways in our cities, advertising the wait times in the ER.  A not so subtle reminder that (potentially) expedient service is available during your next medical emergency.

Hospitals and health system often try to extend the success they have had with driving a message to consumers to advertise their other specialty service lines... robotic surgery, colonoscopies, cardiovascular care, join replacement. While hospitals may be targeting to potential patients, they are equally trying to reinforce a message to community doctors who may refer patients to their facilities and specialists for advanced care.

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