If you’re like most busy healthcare marketers, it can be a challenge to stay on top of news and trends that help keep your campaigns and messaging perfectly on point. Fortunately, you don’t have to go it alone.
Here are nine healthcare marketing blogs to follow, whether you’re looking for how-to’s, tips, industry insights, or just inspiration to help you move past writer’s block.
After you have had a chance to review our list of best content, be sure to leave a comment with your favorite healthcare or marketing blog that didn't make our list.
Becker’s is a go-to source for news that will grab healthcare providers’ attention, with topics such as data breaches, the evolving regulatory landscape, and changes in healthcare organizations’ C-suites. It also provides insights into the industry’s pain points and challenges that can help you write content that hits home with your audience.
The Healthcare Information and Management Systems Society (HIMSS) is the definitive source on health IT. Follow this blog to stay ahead of the curve with forward-thinking content on healthcare technology disruption. You’ll also be among the first to learn about emerging solutions that address challenges like interoperability, optimizing care delivery, and organizational change.
RxEconsult gives healthcare professionals a blogging and networking forum where they can weigh in on topics related to private practice, healthcare administration, leadership, healthcare models, nursing, dentistry, and pharmacy. Their blogs can give your marketing a fresh perspective based on the practitioner’s point of view.
Moz isn’t healthcare-specific, but it is SEO-specific. The Moz blog will help you stay up-to-date with the ever-changing world of search engines and how to optimize your web content for the best rankings. You’ll find best practices, heads-up on search engine algorithm changes, and information on tools that can help you improve results.
The Hootsuite blog provides a wealth of information on social media marketing, including some industry-specific content for healthcare. Turn to this resource for advice on which social media platforms to focus your efforts on, and innovative ways to advise healthcare providers on using social media such as raising awareness, encouraging preventive care, or handling communication during a crisis.
It’s everything content marketing. If you’re looking for information on the topic, this is the place to turn. Find advice on content strategy, content examples, and links to an extensive white paper library. CMI publishes a new article each day to keep you armed with new ideas and inspiration.
Follow Ragan’s Health Care Communication News for advice on the best way to get your message in front of your audience, including advice for social marketing. It also offers information on internal communication in healthcare organizations that may provide you with valuable insights.
First published as Medical Marketing & Media, MM&M offers thought-leadership content on a wide variety of healthcare topics. IT also publishes exclusive lists, like the Top 40 Healthcare Transformers, to let you know which industry leaders and companies to watch.
Need a blog that ties it all together — news, trends, and marketing how-to’s? The Carevoyance blog has advice on the best healthcare marketing strategies as well as tech and industry trend news to keep content and campaigns relevant. You’ll find blogs that run the gamut of information you need, from artificial intelligence in healthcare and tailoring marketing to specific geographic regions, to tips on improving email marketing to physicians and mapping the medical sales cycle.
If you find some (or all) of the blogs on the list will be valuable to you, bookmark them, subscribe, or follow them on social media. You can build a steady stream of the latest healthcare marketing news and trends that flows directly to you, helping you craft more effective, creative campaigns.
About the Author
Carevoyance contributor Bernadette Wilson of B Wilson Marketing Communications is an experienced journalist, writer, editor, and B2B marketer, specializing in content for technology companies.