​Medical technology continues to evolve rapidly as MedTech companies become even more integral in a wide range of healthcare settings. Here are some current trends that can be expected to accelerate through 2018 and into 2019.

There’s nothing more important than being relevant to your audience when it comes to sales and marketing. Even when you offer a single solution, its application will always have variances. That’s why your sales approach can’t be one-size-fits-all.

If you’re selling to doctors and hospitals, you likely segment your prospects in many ways already, but have you considered the differences between selling to doctors in big cities versus those working in rural communities? They have different needs related to almost any healthcare solution. Homing in on these differences can help guide your sales strategy and ensure your message fits their challenges.

Any discussion of email marketing to physicians must begin with the understanding that most doctors are incredibly busy. Some are so busy they barely have enough time to provide proper patient care, so they certainly don’t have time to read the vast majority of emails that clutter their inbox every day.

In an age when so many messages are deleted without ever being opened, how do you break through the noise and ensure your email marketing gets noticed by a physician? Simple. Follow the rules below.

Here are nine tips to greater email marketing success with clients and prospects when you’re selling to doctors.